Guide 55

Silo rules: keep topic clusters linking the right way

This guide explains cluster linking in plain language, so your topic groups support each other instead of becoming disconnected or messy.

Beginner friendly 7 minute read No scripts on this page

Cluster basics in one minute

A cluster is a set of pages around one main topic. Usually one page is the main guide, and supporting pages dive deeper into subtopics.

Good silo linking means supporting pages link back to the main page and also connect to nearby subtopics when useful.

Think of a cluster like a neighborhood map. Every street should have clear routes back to the center.
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SEO Rank Genius › Tools › Silo & Link Quality
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Silo & Link Quality

Control cluster→pillar linking rules and review gaps

Missing pillar links
12
Lateral patterns (index)
4
Silo insert gates
On
Similarity threshold
65%

Top KPIs mirror the Silo & Link Quality tools tab.

Simple silo rules

  • Each supporting page should link to its main topic page at least once.
  • Do not force every page to link to every other page.
  • Keep links inside the same topic group when possible.
  • Use clear anchor text that matches the destination idea.
If a link feels random when you read it out loud, it is probably not the right link.

Common mistakes to avoid

  1. Too many links to unrelated topics on the same page.
  2. No return path from supporting pages to the main page.
  3. Using the exact same anchor text everywhere.
  4. Adding links just to increase counts, not to help readers.
High link volume alone does not mean high quality. Relevance and clarity matter more.
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Silo & insert controls

Toggles save automatically for bulk insert and scan previews.

Silo insert gatesBlocks cluster→cluster links under the same pillar.
Template similarity gateBlocks near-duplicate page pairs.
Anchor rotationVaries anchor phrasing on bulk insert.
Disabled
Enterprise contextual linkingPrefers in-body placement zones.
Enabled

Missing link to assigned pillar

Cluster postAssigned pillarActions
Email deliverability guideEmail marketing hubLink Management
Mailing list historyEmail marketing hubLink Management

Lateral sibling pattern (link index audit)

SourceTargetAnchor
Welcome flow examplesEmail templates 101email templates
List hygiene tipsDeliverability checklistdeliverability guide

Settings, missing pillar queue, and lateral audit tables match the live screen.

Simple fix routine

1

Choose one cluster

Do not try to fix the whole site in one pass.

2

Repair return links first

Add clear links from support pages back to the main page.

3

Trim random cross-links

Keep only links that truly help the reader continue the same topic.

4

Recheck next week

Repeat on one more cluster until the full site is clean.

Continue learning

Link Stats and orphan pages Find pages that need stronger internal support. Post editor link overview Check incoming and outgoing links for one post. Post editor keywords tab Avoid keyword overlap when planning cluster pages. External link health monitor Keep outgoing links healthy while you clean clusters.