Content analytics

Content Health Reports

Spot decaying pages, ranking drops, and quick-win opportunities using Google Search Console data — then jump straight to the fix with one-click actions.

8 min read Pro feature GSC-powered

Before you start

Content Health analyzes your published pages against Google Search Console performance trends. It flags content that is losing traffic, dropping in rankings, or sitting on the edge of a traffic breakthrough — so you can prioritize updates instead of guessing.

Where to find it Open SEO Rank Genius → Tools & Analytics → Content Health. The tab lives in the Analytics section alongside Keyword Tracker and SEO Advisor.

You will need:

WordPress Administrator access
An active Pro license or trial (Content Health is a Pro tab)
Google Search Console connected for this site
At least a few months of GSC history for meaningful decay detection

Run scans monthly Content decay is gradual. Schedule a Content Health scan after major algorithm updates, seasonal traffic shifts, or quarterly content audits.

Requirements & GSC

Content Health reads search performance from Google Search Console using the same webmasters.readonly scope as other SEO Rank Genius GSC features — no extra permissions required.

Google Search ConsoleRequired. Without GSC, the tab shows a connect prompt instead of scan results.

Pro licenseContent Health is gated on paid plans. Free installs see an upgrade message.

Published contentOnly public posts and pages with GSC impressions appear in the report.

GA4 (optional)Connect GA4 for richer context in related analytics tabs — not required for Content Health scans.

If GSC is not connected yet, follow the SEO Advisor: Connect GSC guide first, then return here and click Scan Content Health.

Open Content Health

Navigate to:

SEO Rank Genius → Tools & Analytics → Content Health

The screen has three areas: a header bar with scan action, KPI summary cards, and the results table with filters.

/wp-admin/admin.php?page=seo-link-genius_tools&tab=content-health

SEO Rank Genius › Tools & Analytics

⏱

Content Health

Last scan: 2 hours ago

Scan Content Health

Decaying

Declining

Opportunities

Growing

All Decaying Declining Opportunities

Page	Status	Impressions	Clicks	Position	Action
WordPress SEO Guide /wordpress-seo-guide/	Decaying	4,820 -38%	142 -41%	18.4 +6.2	Refresh
Internal Linking Tips /internal-linking-tips/	Declining	2,140	89	11.2 +3.1	Update Meta
Schema Markup Basics /schema-markup-basics/	Opportunity	9,400 +12%	210	14.8	Refresh

Content Health — KPI row, status filter pills, and performance table with action shortcuts.

KPI cards explained

DecayingPages with sustained traffic loss over multiple periods — highest priority for content refreshes.

DecliningEarly-stage drops in impressions, clicks, or average position — fix before they become decaying.

OpportunitiesPages with rising impressions but underperforming CTR or position — small meta or content tweaks can unlock gains.

GrowingHealthy pages gaining traction. Monitor these and link to them from decaying content.

Click Scan Content Health to pull fresh GSC data. Results are cached locally so the table loads instantly on return visits until you scan again.

Status filters

Filter pills above the table narrow results by status type. Use them to focus your workflow:

All Decaying Declining Opportunities

Showing 14 decaying pages · sorted by traffic loss

Status filter pills — click a pill to show only pages in that category.

All — every flagged page across all status types.
Decaying — start here for quarterly content refresh sprints.
Declining — catch problems early before traffic falls off a cliff.
Opportunities — quick wins: rewrite titles, add FAQ schema, or expand thin sections.

The table columns show Page (title + URL), Status badge, Impressions, Clicks, Position (with change indicators), and an Action button.

Fix decaying content

Each row includes a contextual action button that deep-links to the right tool inside SEO Rank Genius:

Refresh Content

Opens the AI SEO Agent with the page pre-selected. Use it to rewrite outdated sections, expand thin content, or add fresh examples.

Update Meta

Jumps to the SEO Check tab for that post so you can rewrite the title and description — especially useful for Opportunity pages with high impressions but low CTR.

Redirect

For pages that should be consolidated or retired, opens URL Medic to set a 301 redirect to a stronger replacement page.

Recommended workflow Filter Decaying → sort by largest click loss → Refresh Content on top 5 pages → add internal links from Growing pages → rescan in 30 days.

Prioritize decaying pages by click loss, refresh content, then verify recovery on the next scan.

Do not ignore Declining A page marked Declining today may be Decaying next month. Fix declining pages while the URL still has ranking equity and backlinks.

Get SEO Rank Genius Connect GSC first →

Troubleshooting

Connect GSC prompt instead of scan results

Content Health requires an active GSC connection. Go to Tools & Analytics → Search Console, connect your property, then return and run a scan.

Scan completes but table is empty

Congratulations — no pages matched decay or decline thresholds. This usually means your content is healthy, or the site is too new for trend analysis. Check back after more GSC data accumulates.

KPI counts show dashes

You have not run a scan yet. Click Scan Content Health and wait for the analysis to finish (typically 10–30 seconds depending on site size).

Page missing from the report

Only pages with measurable GSC impressions appear. Drafts, noindexed pages, and very new URLs may not have enough data. Confirm the page is indexed in GSC URL Inspection.

Action button opens wrong tab

Ensure you are on the latest plugin version. Clear browser cache and retry. If the issue persists, open the post editor manually and use the SEO metabox instead.