Link Stats: find pages with few links and fix orphan pages
Use this page to quickly spot content that is hard to discover. You will learn what orphan pages are, why they matter, and how to fix them in a simple routine.
What you see here
Open SEO Rank Genius → Tools → Link Stats. The screen shows site-wide totals at the top, then a sortable table of every post and page.
Four KPI cards summarize inbound links, internal outbound, external outbound, and clicks (from Google Search Console when connected).
Link Stats
Per-post inbound, outbound, score & click statistics
KPI row matches the live Link Stats tab.
Find pages with few links
Use the filters to sort by Inbound (lowest first). The Post Link Statistics table lists Title, Inbound, Outbound (internal / external), Score, Clicks, and an edit action for each row.
- Start with pages that matter for sales, leads, or key topics.
- Check whether those pages have enough links from relevant posts.
- Add 2 to 5 natural links from closely related pages.
Post Link Statistics · 186 posts
| Title | Inbound | Outbound | Score | Actions |
|---|---|---|---|---|
| Feature comparison guide | 1 | 12 / 0 | 42 | ✎ |
| Case study: Bluebird Co. | 0 | 4 / 1 | 18 | ✎ |
| Pricing | 42 | 15 / 2 | 78 | ✎ |
Sort by inbound to surface pages that need more internal links first.
Orphans explained simply
An orphan page is a page with no internal links pointing to it. In the post editor Link Overview tab, that shows as ⚠️ Orphan post when inbound is zero.
People may only reach it from direct URLs, old bookmarks, or external links.
Simple fix plan
Pick one priority orphan page
Choose a page that should rank or convert.
Find related pages
Use topic similarity, not random placements.
Add clear anchor text
Use wording that tells readers what they will get.
Recheck next week
Confirm the page now has incoming links and better visibility.
Weekly check routine
- Review the bottom 10 pages by incoming links.
- Fix the top 3 that matter most to your goals.
- Skip low-value pages that are intentionally private or temporary.