Keywords tab: set a focus keyword and avoid page-to-page overlap
Use the Keywords tab to keep one clear target for each post, support it with related terms, and avoid multiple pages chasing the same phrase.
Primary keyword basics
Your primary keyword is the main phrase this post should be known for. Keep it specific and aligned with what the page actually teaches.
One page, one main focus. This helps avoid confusion.
Primary Keyword shows confidence; secondary terms appear as chips.
Add secondary keywords, not competing terms
Secondary keywords should broaden context around your main phrase. They should help your post answer related follow-up questions.
- Keep terms closely related to the focus keyword.
- Avoid stuffing many near-identical phrases.
- Use natural language your readers actually use.
Avoid competing with your own pages
If two pages target the same main phrase, both may perform worse. Keep each page centered on a distinct primary intent.
When overlap appears, choose one page as the main destination and adjust the other page to a different angle.
Cannibalization Warnings card matches the live Keywords tab.
Quick keyword routine per post
Set one primary keyword
Choose one clear phrase that matches the post purpose.
Add a small set of support terms
Use related terms that expand context naturally.
Check overlap warnings
If overlap appears, shift one page to a clearer angle.
Review after major edits
Recheck the tab whenever your topic direction changes.