Guide 68 · Structured Data

How structured data fits together

Structured data in SEO Rank Genius works in three layers: site-wide Auto/Manual policies under Indexing, per-post Schema controls in the Link Analysis metabox, and Organization/WebSite details from Website & Business. Here is how they connect — without invented queues or dashboards.

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Big picture: three real layers

Think of structured data as three connected surfaces — not a single “schema stack dashboard.”

Indexing → Structured Data

Set AUTO or MANUAL mode, pick schema types, run backfills, and read coverage stats for all posts and pages.

Post editor → Schema tab

Override schema type per post, toggle Auto/Manual, and preview JSON-LD inside the Link Analysis metabox.

Website & Business

Fill Organization and WebSite fields once so global JSON-LD has accurate publisher and business context.

Layer 1: Indexing Structured Data tab

Open Indexing & Sitemaps → Structured Data. The screen opens with an AUTO / MANUAL switch, five stat tiles, then mode-specific controls.

Indexing › Structured Data

Indexing & Sitemaps › Structured Data

{ }

Structured Data

Premium schema command center · strict Auto/Manual controls

AUTO MANUAL

Total Posts/Pages

612

With Schema

584

Missing

Manual Locked

Errors

Enable Auto ModeSave Auto Settings

Auto Schema Types

Article BlogPosting FAQPage Product

Mockup 1: Structured Data tab with AUTO/MANUAL, five stat tiles, Enable Auto Mode, Save Auto Settings, and Auto Schema Types.

Layer 2: post editor Schema tab

On any post or page, open the Link Analysis metabox and click Schema. You can override the schema type, switch Auto vs Manual, and read the JSON-LD preview before publishing.

Post editor › Schema tab

WordPress Edit Post

SEO Rank Genius — Link Analysis

Link Overview Keywords SEO Check Schema LLM Mode

Neural Schema (Auto)

Detected type: Article (BlogPosting)

Preview JSON-LD

{
  "@context": "https://schema.org",
  "@type": "BlogPosting",
  "headline": "How to optimize shipping cutoffs"
}

Mockup 2: Link Analysis metabox Schema tab with Auto toggle and JSON-LD preview.

Layer 3: Website & Business details

Organization and WebSite JSON-LD pull from Indexing & Sitemaps → Website & Business. Complete business name, logo, and contact fields once — the Structured Data tab then stitches WebPage nodes without duplicate publisher markup.

Indexing › Website & Business

Indexing & Sitemaps › Website & Business

Organization

Business nameSet

Logo URLSet

Social profilesSet

WebSite

Site nameSet

Search actionOptional

Feeds Structured Data tabPublisher graph

Mockup 3: Website & Business fields that feed global Organization and WebSite schema.

How layers interact Website & Business sets publisher identity. The Structured Data tab chooses Auto/Manual policies and types. The post Schema tab handles per-URL overrides and preview — manual-locked rows on the indexing tab always win over Auto backfill.

Validation and publishing checks

Before publishing, run a quick validation pass. Catching small issues early keeps your structured data clean and search-friendly.

Missing required fieldAdd the requested field in page settings or accept a relevant suggestion.

Conflicting valuesUse the page-level field you want and remove duplicate meaning elsewhere.

Too many schema typesPrefer only the types that match page intent and user expectations.

Unclear resultOpen final preview to confirm exactly what will be published.

Keep it honest Structured data should reflect what users can actually see on the page. Accuracy matters more than volume.

Maintenance rhythm that works

Use a light maintenance rhythm so your schema stack stays accurate as content evolves. A few recurring checks prevent larger cleanup work later.

Review global defaults monthly

Confirm your brand details, core profile fields, and default schema choices still match your current site setup.

Audit top-performing pages quarterly

High-traffic pages deserve extra care. Re-check the post Schema tab preview and indexing table status after major edits.

Validate before major launches

Run final schema checks before campaigns, redesigns, or large content drops to avoid avoidable markup issues.

Long-term win Consistency over time produces cleaner schema than one-time perfection.

Quick confidence checks

Global defaults still reflect your brand via Website & Business.
Indexing stats show missing or error rows worth fixing first.
Post Schema preview matches what you expect before publish.
Manual-locked URLs stay untouched by Auto backfill.

Open Global Structured Data Guide Open Per-Page Schema Guide