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Indexing & Sitemaps · Guide #16

Website & Business Details

Enter your business information once and the plugin uses it everywhere — schema markup, Knowledge Graph, local SEO, YMYL compliance, and social profiles. Supports 50+ business types with international address formats.

⏱ 5 min read 👤 Beginner 📦 v7.3+

Where to Find This Tab

Go to SEO Rank Genius → Indexing & Sitemaps → Website & Business (third tab under the “AI & LLM” group). Marked with a NEW badge.

Business Type

Select your business type from 50+ options grouped by category. This determines which schema type is used for your site-wide Organization or LocalBusiness markup.

CategoryExample Types
Local BusinessRestaurant, Store, AutoRepair, MedicalClinic, LegalService
Online BusinessCorporation, SoftwareApplication, FinancialService
ProfessionalDentist, Attorney, Accountant, RealEstateAgent
CreativePhotographBusiness, DesignAgency, MediaCompany

You can also select an Industry for niche-specific optimization. The niche detector can auto-suggest your industry based on your content.

Contact & Address

Fill in your core business details. These fields populate schema markup, the Knowledge Graph, and local SEO signals:

  • Business Name — Your official company/brand name
  • Phone Number — Primary contact number (include country code for international)
  • Email Address — Public-facing contact email
  • Full Address — Street, city, state/province, postal code, country
  • Logo URL — Your brand logo (recommended: square, minimum 112×112px)
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Tip: The form layout adapts based on your selected business type. Restaurant owners see menu URL and cuisine type fields. Medical professionals see specialty and credentials fields.

Local SEO Fields

If your business type is a LocalBusiness subtype, additional fields appear:

  • Opening Hours — Day-by-day operating hours
  • Service Area — Geographic regions you serve
  • Price Range — Indicator ($, $$, $$$, $$$$)
  • Geo Coordinates — Latitude/longitude for map accuracy

These fields generate LocalBusiness JSON-LD that can trigger the local Knowledge Panel and Google Maps listing enhancements.

Social Profiles

Enter your official social media profile URLs. These are included in the Organization schema’s sameAs property, linking your brand identity across platforms:

  • Facebook, Twitter/X, Instagram, LinkedIn, YouTube, Pinterest, TikTok, GitHub

YMYL & E-E-A-T

If the plugin detects your site is in a YMYL (Your Money or Your Life) category — health, finance, legal — it surfaces additional fields for E-E-A-T compliance:

  • Author credentials — Professional qualifications
  • Editorial standards — Link to your editorial policy page
  • Expert review — Whether content is reviewed by subject-matter experts
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Why YMYL matters: Google applies stricter quality standards to content that could impact health, finances, or safety. Having strong E-E-A-T signals in your schema helps build trust.

Troubleshooting

Business Info Not Appearing in Schema

  • Ensure you’ve clicked Save after filling in the fields.
  • Check the Structured Data tab to verify Organization schema is being output.
  • Clear your page cache and view the HTML source for application/ld+json.